Facebook Page or Group -Which Should You Use

Every new entrepreneur while registering his business on most popular social media channel has the question – which is more appropriate and more perspective way to attract new clients and maintain strong relationship with existing loyal customers? Which tool serves better for your aim – Facebook Page or Facebook Group?

Let Targeting Idea help you to make decision correctly by considering most strong option of each alternative:

Facebook Group

From Facebook Groups you will be able to send direct messages to inbox via messenger. But most strong distinguishing part is that you can managing access rights of your group, which means you can add or do not grant access to particular users; However users number for groups is limited to 5000. So if your strategy is to grow business for larger audience, this option could be less attractive to you.

Facebook Page

Unlike Groups, Facebook Page allows to acquire unlimited number of followers. Pages are indexed by search engines. This means you can position your brand on Google, Yahoo, Yandex etc. and attract large audience from these immense networks, capture leads and convert further to your FB shop.

Facebook Page allows bigger functionality to administer users, posts & most importantly ads.

Latest updates allow shops addition to run e-commerce business directly via social channels.

Page insight – you can view statistic of your posts, how engaging they are and how users interact with them. This brings more in-depth vision of your affords and allows to adjust marketing strategy accordingly.

Vanity URL – you can add unique URL address that links your web-site with your FB page. This is great option if beside social media presence, you are building strong SEO of your website.

Follow your potential customers from your e-store to Facebook with help of FB Pixel. Facebook Pixel gives tremendous possibilities to create custom audiences and convert potential customers if they’ve left your web-site without reaching your desired goal.

Promotional widgets – there are thousand of 3rd party apps that can be added to your Facebook Page with help of widgets. These widgets can add entertaining of useful features to your Business Page.

Do you have additional questions, or need assistance with managing your business via Facebook Page?

Comparison Table

Below is short table with Pros & Cons of each option – Facebook Page or Facebook Group.