If you are an entrepreneur and are running a small business, should you delegate social media marketing to an agency or deal it by your own?

There are number of important aspects which marketing agencies, that professionally run ads, already know but most probably you won’t.

One of these aspects is image quality.

Largest social media channels are about visual content. It plays a huge importance to grab customer’s attention.  

It should be vivid, outstanding and attractive. 

Your brand image should be positioned correctly to be memorable.

But most importantly it should have proper image format, size & resolution. 

Images should have strong visual focus. They should support the main idea of your ads. Images of people are grabbing more attention rather than images of items. It’s better to use some figures, as people tend to analyze and prefer to have data before making any decision. 

People should be encouraged to interact with your ads, by visiting your site, liking, saving or sharing it with relatives. Otherwise you might be paying higher CPC rates.

If you feel it’s complicated enough to consider all these details, approach Targeting Idea and we’ll manage Facebook & Instagram ads for your company.