Lead form is a small but meaningful tool to find target audience over Facebook for your product or services, collect their contact information and approach with detailed offers afterwards.

In other words, lead form is a contact form that allows you to grab contact details of your potential clients. Clients can submit contact details via lead form and allow you to contact them farther.

Let’s see how can you arrange lead form via Facebook.

• Enter the Facebook Ads Manager

• Choose Lead as an aim

• Choose target audience by interests, age, demography etc.

• Define the budget

• Draft the lead form – for instance client name, contact phone number and e-mail

• Choose the visual

• Define where should you get leads – for example to download directly from Ads Manager or FB Page, or import to your CRM system like Mailchimp or Salesforce. 

This is not the only possibility to use leads ads. You can also benefit from: 

• Collecting subscriber information for your company mailing list
• By including custom questions, understand the interests of potential clients
• Get people to enroll in your programs

We listed a few benefits of lead ads, but there are more.

If you need assistance with lead ads generation, contact Targeting Idea team.