Facebook Metaverse is supposed to extend online communication, where digital assets might have more importance then ever before.

In December Facebook announced introduction of Stars Fest for video creators donation.

This will give creators opportunity to earn money for what they do – spending their time and giving something valuable to audience.

With help of stars people will show their support and appreciation to favorite authors.

At the current stage, stars allocation is eligible for Facebook Live, on-demand videos or Live Audio Rooms.

Company is also looking for possibility of making stars useable in more functions like videos in the News Feed, in Facebook Watch and within the Facebook Gaming tab.

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There is very simple and native feature of Facebook.

Since Facebook is a public company and is trying to run the business transparently, they allow each and every person to check ads activity of 3rd party. It allows you to get information about the ads you see.

If you are interested, then simply go to https://www.facebook.com/ads/library select the country, ads type and target keyword.

This selection will give you large number of ads, companies have been, or are running for particular business.

If you need to track particular competitor, just type its name instead of keyword and you’ll see their latest ads activity.

In search result you can see when ads was launched, what are the platforms ads are shown i.e. Facebook, Instagram, Messenger etc.

Was this information helpful for you?

If you need to structure your marketing activity on social channels, reach out at info@targetingidea.com

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If you are running an e-comm business, or are offering some products via the website, you definitely need to consider SEO optimization to drive more free traffic to your resources.

SEO stands for Search Engine Optimization. With special tools and techniques, SEO specialists can drive large traffic from search engines free of charge to your website. 

If social media channels marketing is mainly based on paid ads, website marketing can solely be managed with help of SEO. 

SEO consists of three major pillars – on-page SEO, off-page SEO and technical SEO.

All these pillars will define how your website appears on Google search, Bing or Yahoo search. Taking them into consideration from the very beginning of website development is crucial.

If you are planning to develop a website, approach Targeting Idea at info@targetingidea.com. Our team will help you to structure the website correctly from the very beginning. Targeting Idea can also conduct audit of existing website to improve its ranking.

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Seems remote workplaces will last for the next several years and will be part of our new normal in future as well.

According to Facebook they are considering the company as a metavers (i.e. meta-universe) that will aggregate several programs to help build augmented and virtual spaces where users will be able to communicate virtually. 

Metavers is considered to be future of the internet we know, where people will interact virtually being at the same time in virtual and physical reality.

Horizon Workrooms are part of the futuristic metavers and were tested internally within Facebook for 6 month already. 

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In other words, lead form is a contact form that allows you to grab contact details of your potential clients. Clients can submit contact details via lead form and allow you to contact them farther.

Let’s see how can you arrange lead form via Facebook.

• Enter the Facebook Ads Manager

• Choose Lead as an aim

• Choose target audience by interests, age, demography etc.

• Define the budget

• Draft the lead form – for instance client name, contact phone number and e-mail

• Choose the visual

• Define where should you get leads – for example to download directly from Ads Manager or FB Page, or import to your CRM system like Mailchimp or Salesforce. 

This is not the only possibility to use leads ads. You can also benefit from: 

• Collecting subscriber information for your company mailing list
• By including custom questions, understand the interests of potential clients
• Get people to enroll in your programs

We listed a few benefits of lead ads, but there are more.

If you need assistance with lead ads generation, contact Targeting Idea team.

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You are new to the Facebook marketing world and want to launch your first business page?

Hold on, take into consideration these few recommendations below, that will guide you how to avoid Facebook ban.

If you are running an offline business and a friend suggested you to attract more clients from online marketing channels, don’t run straight to registering your business page. Facebook might consider you as a new bot and block your page from the very beginning.

First you need to build trustworthy reputation.

Register your personal page first. Add photos of yourself so in case of Facebook ban, you’ll be able to prove your identity with help of passport and earlier uploaded photos.

Add your real friends to your personal Facebook page. Follow some pages that resonate your interests. Take all these actions throughout the week, don’t rush.

Once you complete all these steps, register a business page and start promotional campaigns or sending invitations to friends.

If you still encounter problem, write directly to the Facebook support and ask for assistance.

If the above mentioned instruction looks complicated to you and you need assistance from professionals, Targeting Idea team is ready to manage your Facebook & Instagram business pages. Reach out at info@targetingidea.com

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There are number of important aspects which marketing agencies, that professionally run ads, already know but most probably you won’t.

One of these aspects is image quality.

Largest social media channels are about visual content. It plays a huge importance to grab customer’s attention.  

It should be vivid, outstanding and attractive. 

Your brand image should be positioned correctly to be memorable.

But most importantly it should have proper image format, size & resolution. 

Images should have strong visual focus. They should support the main idea of your ads. Images of people are grabbing more attention rather than images of items. It’s better to use some figures, as people tend to analyze and prefer to have data before making any decision. 

People should be encouraged to interact with your ads, by visiting your site, liking, saving or sharing it with relatives. Otherwise you might be paying higher CPC rates.

If you feel it’s complicated enough to consider all these details, approach Targeting Idea and we’ll manage Facebook & Instagram ads for your company.

The post How Images Affect Facebook CPC Rates? appeared first on Targeting Idea.

A/B testing allows you to change variables of your campaign and particular ad to figure out which appeals the best for public. These variables might be image, click to action text, target audience and many more. So this allows to save your budget and show the best performing advertisement to large scale audience.

If you have several ideas and need to make decision, A/B testing is best solution to compare them and reveal the winner for further promotion.

Do you business while allowing Targeting Idea manage your digital presence and promote online sales.

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Instagram was developed as a mobile application and retained its positions in this segment for years. There is no possibility to add posts, videos etc from your desktop computer yet. 

Despite huge inconvenience, the company was not considering its expansion to desktops. 

But it seems this will change soon.

Instagram is already testing features that allow photos and videos to be uploaded from a computer. 

Stories and Reels upload is out of scope of the current update, but let’s see what happens further.

Meanwhile there is a simple trick that allows you to overcome the limitation by simply activating mobile visibility mode from developer tools in your browsers.

Need assistance with Instagram promotions for your business? Contact us at info@targetingidea.com

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Let Targeting Idea help you to make decision correctly by considering most strong option of each alternative:

Facebook Group

From Facebook Groups you will be able to send direct messages to inbox via messenger. But most strong distinguishing part is that you can managing access rights of your group, which means you can add or do not grant access to particular users; However users number for groups is limited to 5000. So if your strategy is to grow business for larger audience, this option could be less attractive to you.

Facebook Page

Unlike Groups, Facebook Page allows to acquire unlimited number of followers. Pages are indexed by search engines. This means you can position your brand on Google, Yahoo, Yandex etc. and attract large audience from these immense networks, capture leads and convert further to your FB shop.

Facebook Page allows bigger functionality to administer users, posts & most importantly ads.

Latest updates allow shops addition to run e-commerce business directly via social channels.

Page insight – you can view statistic of your posts, how engaging they are and how users interact with them. This brings more in-depth vision of your affords and allows to adjust marketing strategy accordingly.

Vanity URL – you can add unique URL address that links your web-site with your FB page. This is great option if beside social media presence, you are building strong SEO of your website.

Follow your potential customers from your e-store to Facebook with help of FB Pixel. Facebook Pixel gives tremendous possibilities to create custom audiences and convert potential customers if they’ve left your web-site without reaching your desired goal.

Promotional widgets – there are thousand of 3rd party apps that can be added to your Facebook Page with help of widgets. These widgets can add entertaining of useful features to your Business Page.

Do you have additional questions, or need assistance with managing your business via Facebook Page?

Contact us at info@targetingidea.com

Comparison Table

Below is short table with Pros & Cons of each option – Facebook Page or Facebook Group.

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